TRADER Corporation publishes an assortment of magazine titles that cover every conceivable real estate topic including renovation, decor, new homes, resale, recreational and condominiums. After searching for a firm that could help them to reposition the entire portfolio of publications under a strong umbrella brand, they chose Viva & Co.
“Already in our first meeting, we felt that Viva's team had strong professional skills and was well equipped to provide us with a great redesign of our real estate publications. They also have the ability to think ahead to the next application for this major rebranding project: the web,” says Trish McLean, Senior Marketing Manager at TRADER Corporation.
“We know how to create the right balance between the need for a fresh new approach with the equally important need to respect the considerable visibility TRADER Corporation enjoys with the existing design. For us, this is much more than just the start of another project, this is the beginning of a new and exciting relationship,” says Frank Viva. "Our recent magazine work includes a cover-to-cover resdesign of Cottage Life Magazine and Vacations Magazine."