This upscale line of cookware is still produced using the original sand-cast
method – each piece is hand finished by French artisans.
    Le Creuset recognized Viva & Co.'s award-winning track record of marketing luxury brands. “We were impressed with their ability to design a large site like Butterfield & Robinson, illustrate the cover for The New Yorker magazine, design the labels (and a website) for a tiny artisanal winemaker in Burgundy and create the annual report for a Fortune 100 company based in Manhattan – and most of this all happened in the last few months," explains the Director of Marketing, Le Creuset Canada. “Large or small, Viva & Co. understands upscale brands in a very nuanced way."
    “This is right up our alley – Le Creuset is warm and colourful,” said Frank Viva, Creative Director, Viva & Co. "I have been using a bright-blue Le Creuset French oven for years – it's my favourite pot in the cupboard. We're all looking forward to sharing our enthusiasm for these unique and standard-setting products.”