With over 26 locations across the U.S. and Canada, the Domtar Distribution Group is North America's premiere source for high-quality paper, packaging products and innovative business solutions.
"The team at Viva & Co. has a great track record when it comes to
marketing paper products," says Mike Morten, Marketing Manager Domtar Distribution Group-Canada. "That and a recommendation from a prominent business leader led us to their door. We're pleased that they're helping us with this major campaign featuring HannoArt, one of the premium printing papers we represent."
"We wanted to create something memorable for Domtar and the HannoArt brand," says Frank Viva, "but we also wanted to see if we could help to make Domtar’s commitment to the communities it serves central to the work. We suggested a series of ads and posters that would support childhood literacy. The connection to printing, paper and reading in general, seemed like a good fit."
Three illustrators (Chris Silas Neal, Graham Roumieu and Edel Rodriguez) were asked to respond to phrases about literacy. Early this fall, the illustrations will be produced as posters and sold through
whigby.com, Viva & Co's sister company. All of the revenue collected will be donated by Domtar to a local non-profit childhood literacy organization. Above: Edel Rodriguez's contribution
TRADER Corporation publishes an assortment of magazine titles that cover every conceivable real estate topic including renovation, decor, new homes, resale, recreational and condominiums. After searching for a firm that could help them to reposition the entire portfolio of publications under a strong umbrella brand, they chose Viva & Co.
“Already in our first meeting, we felt that Viva's team had strong professional skills and was well equipped to provide us with a great redesign of our real estate publications. They also have the ability to think ahead to the next application for this major rebranding project: the web,” says Trish McLean, Senior Marketing Manager at TRADER Corporation.
“We know how to create the right balance between the need for a fresh new approach with the equally important need to respect the considerable visibility TRADER Corporation enjoys with the existing design. For us, this is much more than just the start of another project, this is the beginning of a new and exciting relationship,” says Frank Viva. "Our recent magazine work includes a cover-to-cover resdesign of
Cottage Life Magazine and
Vacations Magazine."
We just received printed samples of the latest New York Life annual report (our seventh for this
Fortune 100 stalwart). Each year, our assignment is to design a report that is decidedly conservative, elegant and
very New York Life. While we work with a wide variety of brands, including a leader in teen fashion and the maker of a renowned line of professional cookware, we think our
relationship with New York Life exemplifies our commitment to finding an authentic, unique and appropriate language for each of our clients. We would like to congratulate New York Life on its 165th anniversary and for being named
Fortune Magazine's World's #1 Most Admired Life Insurance Company. To see more of the work we do for New York Life, go
here. To read what New York Life has to say about Viva & Co., go
here.
David Butterfield's winery is located near Meursault in the Côte de Beaune. With a number of exceptional reviews from the likes of
Decanter Magazine and Tony Aspler under his belt, David's wines are gathering serious momentum. After creating the identity system and packaging, it was time for Viva & Co. to design
the website. Launched today, the site provides a window into the workings of a talented winemaker.
“When The New Yorker first called, I jumped up and hit my
head (rather badly) on the desk lamp.” said Frank Viva. “Earth Day” (left) is
available on newsstands this week. "It's my second cover for The New
Yorker and this time, I managed to avoid serious injury. Us? We're
celebrating Earth Day by taking our bikes to the office (like most days)."
A new website for photographer Christopher Wahl. Designed and built by Viva & Co. using
Indexhibit, an archetypal open-source web development platform that provides an inexpensive CMS solution for photographers, artists and small businesses.
This upscale line of cookware is still produced using the original sand-cast
method – each piece is hand finished by French artisans.
Le Creuset recognized Viva & Co.'s award-winning track record of marketing luxury brands. “We were impressed with their ability to design a large site like Butterfield & Robinson, illustrate the cover for The New Yorker magazine, design the labels (and a website) for a tiny artisanal winemaker in Burgundy and create the annual report for a Fortune 100 company based in Manhattan – and most of this all happened in the last few months," explains the Director of Marketing, Le Creuset Canada. “Large or small, Viva & Co. understands upscale brands in a very nuanced way."
“This is right up our alley – Le Creuset is warm and colourful,” said Frank Viva, Creative Director, Viva & Co. "I have been using a bright-blue Le Creuset French oven for years – it's my favourite pot in the cupboard. We're all looking forward to sharing our enthusiasm for these unique and standard-setting products.”
Frank Viva's cover illustration for
The New Yorker (January 18, 2010) was chosen for Communications Arts 2010 Illustration Annual. That was quick!
Two Viva & Co. projects – a series of posters and a corporate identity – have been selected for inclusion in the Annual of the
Type Directors Club Typography 31 (hardcover, published by HarperCollins), and will be shown at the 56th Awards Exhibition in New York City. The exhibition tours cities in the United States, Canada, England, France, Germany, Ireland, Japan, Spain and Russia.