The team at Viva & Co. worked with Toronto's Poet Laureate, Dionne Brand, and the Toronto Public Library to create six panels for the hoarding that now surrounds the central reference library during renovation. Located at 789 Yonge Street (one block north of Bloor), the hoarding is the first step in the Laureate's long-term goal: to bring Canadian poetry to the streets. In the years to come, the Poetry is Public project will permanently install poetry into the sidewalks and other public spaces that surround Toronto's many libraries. The panels – on display until the end of the year – combine thirty-four poem fragments from some of Canada's most accomplished poets with a series of related drawings by Frank Viva. Read more about the project here.

With over 26 locations across the U.S. and Canada, the Domtar Distribution Group is North America's premiere source for high-quality paper, packaging products and innovative business solutions.
"The team at Viva & Co. has a great track record when it comes to marketing paper products," says Mike Morten, Marketing Manager Domtar Distribution Group-Canada. "That and a recommendation from a prominent business leader led us to their door. We're pleased that they're helping us with this major campaign featuring HannoArt, one of the premium printing papers we represent."
"We wanted to create something memorable for Domtar and the HannoArt brand," says Frank Viva, "but we also wanted to see if we could help to make Domtar’s commitment to the communities it serves central to the work. We suggested a series of ads and posters that would support childhood literacy. The connection to printing, paper and reading in general, seemed like a good fit."
Three illustrators (Chris Silas Neal, Graham Roumieu and Edel Rodriguez) were asked to respond to phrases about literacy. Early this fall, the illustrations will be produced as posters and sold through whigby.com, Viva & Co's sister company. All of the revenue collected will be donated by Domtar to a local non-profit childhood literacy organization. Above: Edel Rodriguez's contribution

We just received printed samples of the latest New York Life annual report (our seventh for this Fortune 100 stalwart). Each year, our assignment is to design a report that is decidedly conservative, elegant and very New York Life. While we work with a wide variety of brands, including a leader in teen fashion and the maker of a renowned line of professional cookware, we think our relationship with New York Life exemplifies our commitment to finding an authentic, unique and appropriate language for each of our clients. We would like to congratulate New York Life on its 165th anniversary and for being named Fortune Magazine's World's #1 Most Admired Life Insurance Company. To see more of the work we do for New York Life, go here. To read what New York Life has to say about Viva & Co., go here.

David Butterfield's winery is located near Meursault in the Côte de Beaune. With a number of exceptional reviews from the likes of Decanter Magazine and Tony Aspler under his belt, David's wines are gathering serious momentum. After creating the identity system and packaging, it was time for Viva & Co. to design the website. Launched today, the site provides a window into the workings of a talented winemaker.

“When The New Yorker first called, I jumped up and hit my head (rather badly) on the desk lamp.” said Frank Viva. “Earth Day” (left) is available on newsstands this week. "It's my second cover for The New Yorker and this time, I managed to avoid serious injury. Us? We're celebrating Earth Day by taking our bikes to the office (like most days)."

A new website for photographer Christopher Wahl. Designed and built by Viva & Co. using Indexhibit, an archetypal open-source web development platform that provides an inexpensive CMS solution for photographers, artists and small businesses.